The Content Czar

Backlinks, an important part of off site SEO, are links that other sites use to get to your site. Building website authority is one of the most important aspects of SEO, and the primary way you accomplish this is through link building strategies. Backlinks are links that other websites use to link back to your site. They lie at the very core of off page SEO because they make a statement that another webmaster found your content valuable enough to link to. They give your site authority , which will be rewarded by Google and other search engines with a high search rank. But how can you build backlinks? It's not like you have control over other sites, and you can't force them to link to you. But you can persuade them. Here are five basic link building strategies you can apply in your SEO today. Create Engaging, Shareable Content The goal of any SEO strategy is to have stellar content that people will share. There is no exception when it comes to building backlinks. Na...

Optimizing your online content for search engines is crucial to being found by your audience. So you've started a blog for your client, your company or yourself. You've developed some great content ideas and have written your first post! Now what? Just hit publish and watch as the world flocks to read your fine work? Not so fast. If you want any chance of having your blog found, you need to make sure you have an SEO strategy. That is, you need to optimize your web page so that search engines can find and rank it. Your goal is to have your web page appear as close to the top of Google search results as possible. So, without further adieu, here are seven useful SEO optimization tips that you can apply in your content today. Have Clear, Descriptive Title Tags Page titles are the first thing your readers will see relating to your page and are therefore important to search engines. Make sure each page has a unique title which describes that page's contents a...

Developing content can be a challenge, but there are ways to get past that writer's block. Ironically, the first content idea that comes to my mind while developing this new blog is "how to develop content ideas." Before even trying to brainstorm any ideas, you first need to determine an overall purpose and target audience. We all have moments when we struggle coming up with content ideas. Here are five tips to help you next time you're stuck in that labyrinth of uncertainty: Get In Character Remember your target audience. No, become  your target audience. Actors are best known for "getting in character" in the hours or even days before a show. This helps them understand the character's quirks and mannerisms so they can play the part effectively. Try the same strategy with your target audience. If you're targeting fishermen, think, "What would I care about if I were a fisherman? What kinds of pain points would I have?...