About



Content is king. It's everywhere you look. From the articles in the professional e-newsletter you subscribe to, to the viral video on your Facebook News Feed, content influences all of our lives several times per day.

For this reason, small businesses and marketing departments across the country are forming content teams to influence buyers and drive conversions.

My name is Tony, and I am a content marketing specialist. I've designed this site as a resource for those interested in what content marketing is and how it can drive real business results.

Whether you're a local startup looking to add content to your marketing mix or work for a corporate marketing department looking to embrace a content strategy, this blog is for you.

Welcome to the Content Czar!

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Developing content can be a challenge, but there are ways to get past that writer's block. Ironically, the first content idea that comes to my mind while developing this new blog is "how to develop content ideas." Before even trying to brainstorm any ideas, you first need to determine an overall purpose and target audience. We all have moments when we struggle coming up with content ideas. Here are five tips to help you next time you're stuck in that labyrinth of uncertainty: Get In Character Remember your target audience. No, become  your target audience. Actors are best known for "getting in character" in the hours or even days before a show. This helps them understand the character's quirks and mannerisms so they can play the part effectively. Try the same strategy with your target audience. If you're targeting fishermen, think, "What would I care about if I were a fisherman? What kinds of pain points would I have?...
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