Portfolio



Here's just a small sampling of some of my past written work:

Comments

Post a Comment

Popular posts from this blog

Why Content Marketing

Image
When is the last time you saw a car commercial, jumped off your sofa, drove to the dealer and bought a new car? The answer is probably never unless it was a really, REALLY good sale. It's just not how we shop. In an age where we skip ads on YouTube, search for the "X" on internet display ads and fast-forward through TV commercials, the old model of interruptive marketing simply doesn't work anymore. What does  work? Meeting the customer where he or she is at, answering their questions and building long-term trust. Content marketing is one great way to accomplish all three. What is Content Marketing? Content marketing is the use of content--articles, videos, podcasts, infographics, etc--to help solve people's problems and build trust with your brand by educating them in a personal, non-preachy way. Let's play the inception game and analyze the content marketing behind content marketing. Suppose you are a small business owner wondering what conte...
Read more

Which Digital Marketing Certifications Should I Take?

Image
A content marketer's learning never ends. The tools in our industry are constantly evolving, and we need to keep up. And we don't just need to know content. In digital marketing, content is closely intertwined with search engine optimization, search engine marketing, social media, and analytics. A great way to keep up with your professional education is to become certified in these areas. Fortunately, many certification exams are free and offered through Google. Here are a few I have taken and can speak for, Google Analytics IQ Exam This exam tests your knowledge of Google Analytics, a robust platform that digs into your website's audience, user behavior, conversions, and other metrics. You definitely need to prepare for this exam as it can test anything covered in the Google Analytics preparatory courses . The exam is free and consists of 70 questions with a 90-minute time limit, but you can finish it in half the time if you're prepared. Yo...
Read more

How to Pitch Your Content

Image
It's not enough to create a piece of content and just let it sit on your website. Sure, if your website's domain authority is super high and you're on top of your SEO and SEM games, you have more of a cushion. For most of us, unless we put our content out there, no one will read or link to it. In fact, building backlinks can be just as important as building an audience. More quality backlinks equal a higher domain authority. So how do you get the word out? Traditional public relations can play a big role if done correctly. The following are tips for getting your piece of content exposure in both print and online publications. Find Pitching Opportunities The first step is to find opportunities for your content. You can buy a paid tool like Cision , or you can do some free searching on Google. There are magazines and websites in nearly every industry. Don't believe me? Check out this publication on emu farming. Once you find a publication, check if they h...
Read more