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Why Content Marketing

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When is the last time you saw a car commercial, jumped off your sofa, drove to the dealer and bought a new car? The answer is probably never unless it was a really, REALLY good sale. It's just not how we shop. In an age where we skip ads on YouTube, search for the "X" on internet display ads and fast-forward through TV commercials, the old model of interruptive marketing simply doesn't work anymore. What does  work? Meeting the customer where he or she is at, answering their questions and building long-term trust. Content marketing is one great way to accomplish all three. What is Content Marketing? Content marketing is the use of content--articles, videos, podcasts, infographics, etc--to help solve people's problems and build trust with your brand by educating them in a personal, non-preachy way. Let's play the inception game and analyze the content marketing behind content marketing. Suppose you are a small business owner wondering what conte...
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How to Pitch Your Content

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It's not enough to create a piece of content and just let it sit on your website. Sure, if your website's domain authority is super high and you're on top of your SEO and SEM games, you have more of a cushion. For most of us, unless we put our content out there, no one will read or link to it. In fact, building backlinks can be just as important as building an audience. More quality backlinks equal a higher domain authority. So how do you get the word out? Traditional public relations can play a big role if done correctly. The following are tips for getting your piece of content exposure in both print and online publications. Find Pitching Opportunities The first step is to find opportunities for your content. You can buy a paid tool like Cision , or you can do some free searching on Google. There are magazines and websites in nearly every industry. Don't believe me? Check out this publication on emu farming. Once you find a publication, check if they h...
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5 Awesome FREE Online Content Marketing Tools

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There's no shortage of paid tools available for content marketers to use in their day-to-day work. The problem is, not everyone's budget can justify spending hundreds or even thousands of dollars to maintain them. Thankfully, there are a number of free tools out there as well. Sure, their scope and quality may not be as great as the paid ones, but they have gotten the job done for me. Here are five great, free tools to use for your content: Lumen5 Video is the future of marketing. If you don't have video editing training or an expensive piece of software, don't fret. Lumen5 lets you make short, simple videos with your own captions, images, and background music. You can either upload your own images, music and video or pick from their library of thousands of files. Then, you simply stitch the images and captions together in a basic editor tool. You can even add zooming effects and timing. The end result is something great you can share on social media. Di...
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