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Why Content Marketing

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When is the last time you saw a car commercial, jumped off your sofa, drove to the dealer and bought a new car? The answer is probably never unless it was a really, REALLY good sale. It's just not how we shop. In an age where we skip ads on YouTube, search for the "X" on internet display ads and fast-forward through TV commercials, the old model of interruptive marketing simply doesn't work anymore. What does  work? Meeting the customer where he or she is at, answering their questions and building long-term trust. Content marketing is one great way to accomplish all three. What is Content Marketing? Content marketing is the use of content--articles, videos, podcasts, infographics, etc--to help solve people's problems and build trust with your brand by educating them in a personal, non-preachy way. Let's play the inception game and analyze the content marketing behind content marketing. Suppose you are a small business owner wondering what conte...
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5 Awesome FREE Online Content Marketing Tools

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There's no shortage of paid tools available for content marketers to use in their day-to-day work. The problem is, not everyone's budget can justify spending hundreds or even thousands of dollars to maintain them. Thankfully, there are a number of free tools out there as well. Sure, their scope and quality may not be as great as the paid ones, but they have gotten the job done for me. Here are five great, free tools to use for your content: Lumen5 Video is the future of marketing. If you don't have video editing training or an expensive piece of software, don't fret. Lumen5 lets you make short, simple videos with your own captions, images, and background music. You can either upload your own images, music and video or pick from their library of thousands of files. Then, you simply stitch the images and captions together in a basic editor tool. You can even add zooming effects and timing. The end result is something great you can share on social media. Di...
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Ranking Social Media Platforms

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I've been using social media for a while now, both personally and professionally, and have formed opinions on the various channels when it comes to marketing. Some have worked great for me, while others have lagged behind. So below, I wanted to share what has worked and what hasn't when it comes to social media and content marketing. Facebook Despite its many controversies lately regarding privacy and data collection, Facebook has served me well over the years. It has a variety of advertising formats and goal options depending on what you are trying to accomplish. Whether you desire link clicks or impressions, Facebook has a solution for you. They're also always innovating. Recently they added a simple way to turn your image-based ads into videos. Facebook Live, now around for several years, is a great way to connect with your fans and prospects. Finally, despite the recent bad PR, Facebook is still the largest, most widely-used platform out there. Basically, y...
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