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How to Optimize Your Content for Conversions

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What is every marketer's goal? Obviously to convert people into customers. It's no different with content marketing. Each blog post, infographic, video, case study or eBook you create needs to ultimately convert. Otherwise, it serves no practical purpose. Master Digital Marketer Andy Crestodina outlines four basic steps to optimize a website for conversions. Research Audience Questions The first step for any content marketer in optimizing for conversions is to research what questions your target audience is asking. What are they wondering about? That's what they will be searching for on the internet. How do you discover these questions? Talking to sales reps who regularly deal with customers or reviewing logs from your call center are both great ways to gain valuable insights. If you're a one-person show, you can always poll existing customers. Maybe offer an incentive, such as a discount, if they respond. Keyword research is another great way to find out...
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How to Develop Content Ideas

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Developing content can be a challenge, but there are ways to get past that writer's block. Ironically, the first content idea that comes to my mind while developing this new blog is "how to develop content ideas." Before even trying to brainstorm any ideas, you first need to determine an overall purpose and target audience. We all have moments when we struggle coming up with content ideas. Here are five tips to help you next time you're stuck in that labyrinth of uncertainty: Get In Character Remember your target audience. No, become  your target audience. Actors are best known for "getting in character" in the hours or even days before a show. This helps them understand the character's quirks and mannerisms so they can play the part effectively. Try the same strategy with your target audience. If you're targeting fishermen, think, "What would I care about if I were a fisherman? What kinds of pain points would I have?...
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5 Link Building Strategies for Your Website

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Backlinks, an important part of off site SEO, are links that other sites use to get to your site. Building website authority is one of the most important aspects of SEO, and the primary way you accomplish this is through link building strategies. Backlinks are links that other websites use to link back to your site. They lie at the very core of off page SEO because they make a statement that another webmaster found your content valuable enough to link to. They give your site authority , which will be rewarded by Google and other search engines with a high search rank. But how can you build backlinks? It's not like you have control over other sites, and you can't force them to link to you. But you can persuade them. Here are five basic link building strategies you can apply in your SEO today. Create Engaging, Shareable Content The goal of any SEO strategy is to have stellar content that people will share. There is no exception when it comes to building backlinks. Na...
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