Why Content Marketing
When is the last time you saw a car commercial, jumped off your sofa, drove to the dealer and bought a new car? The answer is probably never unless it was a really, REALLY good sale. It's just not how we shop. In an age where we skip ads on YouTube, search for the "X" on internet display ads and fast-forward through TV commercials, the old model of interruptive marketing simply doesn't work anymore. What does work? Meeting the customer where he or she is at, answering their questions and building long-term trust. Content marketing is one great way to accomplish all three. What is Content Marketing? Content marketing is the use of content--articles, videos, podcasts, infographics, etc--to help solve people's problems and build trust with your brand by educating them in a personal, non-preachy way. Let's play the inception game and analyze the content marketing behind content marketing. Suppose you are a small business owner wondering what conte...